This is basically the same post as "Super Commercials" from last year, only hopefully the links will be viewable in a less-clunky manner.
Only at the Super Bowl would people watch the game for the commercials. (And I'm one of those people this year. Yipes. Well, and I'm also hoping for a blizzard, that'd be fun to watch.) And only Super Bowl commercials could be far more memorable than the actual games themselves. This is a list of my all-time favorite Super Bowl ads. (Beer companies have the best marketing/advertising people, so that's why this list will be heavily dominated by those.)
1999 Budweiser City - Maybe it's the song, or the montage of fast-moving clips showing everyday life in the city. Either way, this has always stuck in my head as an example of a very good ad.
1998 Skyboarder/Goose Pepsi - This looks almost painfully CGIed now sixteen years later, but that was awesome technology then. And it is a terrific commercial. I love how the Pepsi stream flows sideways because of the gravity. And then the way the flock of geese fly in the shape of the Pepsi logo....so cool.
2010 Doritos Shock Collar - Go, Dog, GO! This is one of the better Doritos ads in the last ten years.
1979 Mean Joe Greene Coca-Cola - Could this possibly NOT go on the list?! Widely regarded as the best Super Bowl commercial ever, it's awesome. Just awesome. How many commercials do you know the behind-the-scenes story of? That become legendary? It was filmed over two days at this tiny stadium somewhere in Pennsylvania, and he had to drink that whole bottle in one gulp. It took seventeen takes for that one shot. And the fantasy aspect....how amazing would it be for your favorite player to toss your his game-worn jersey right from his back?
1993 Larry Bird/Michael Jordan Big Mac Shootout - MICHAEL JORDAN!!!! Trick shots! Larry Bird! A huge delicious burger! This one has it all. (So good, in fact, they made a sequel the next year, with the tricks getting wackier and Charles Barkley tagging along. And a remake from 2010 is pretty great, too.
1999 Budweiser Dalmatian Twins - Lost in the Clydesdales' hulking shadows are the Dalmatians, who starred in some pretty terrific ads of their own. (And the Frogs weren't bad, either.)
2007 Rock, Paper, Scissors Bud Light - It's not the commercial of the decade, but it's close. And by far the best ad that year.
2000 Budweiser "WHAZZZZZZZUPPPP?!" - This was the commercial of the decade.
2013 Hyundai Making the Team - The stuff dreams are made of. Which is the recipe for an amazing ad.
2007 Bud Light "Dude." - Amazing how effective one word can be, and how flexible.
Broken Elevator Tostitos - One of those commercials that sticks with you. (And I'm always reminded of it just about every time I ride the creepy elevator in our dorm.)
1995 Clydesdale Football - BY FAR THE BEST COMMERCIAL EVER FILMED. EVER. I can watch the dirt fly, smell the horse-sweat, hear the thunderous crash of their bodies slamming into each other....the ball as it gets snapped and then placed for the kick.....and then the football fading off into the distance over the power line is one of those shots that will never be topped, like that last scene in Back To The Future where the DeLorean's tire tracks are in flames in the middle of the road as the rain starts to come pouring down. And, of course, those two lines of dialogue at the end are wonderful.
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